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Flashing gold-medal form

An unprecedented 127 entries poured into the 2006 Flexible Packaging Achievement Awards competition, sponsored by the Flexible Packaging Association. This year marks the 50th anniversary of the FPA Awards competition. Here are the winners of the Gold Awards.

Pw 10395 Gleukos

Gleukos pouch sports hourglass profile

Gleukos performance beverage isn’t your dad’s sports drink, it’s a whole new ballgame in formulation and packaging.

For starters, the sports beverages from Portland, OR-based Gleukos Laboratories come in a stand-up pouch that breaks out of the plastic bottle mold. The pouch is 80% lighter and takes up half the volume of its rigid competitors. Furthermore, the pouches offer a striking profile via a pinched-in waist.

Propelled by an FPA Gold Award for Printing Achievement, the 16-oz pouch also earned Highest Achievement honors in the Packaging Excellence category—the FPA’s biggest prize.

With a formulation based on easy-to-digest glucose, hence the name, the pouched drinks debuted in August 2005 in lemon and punch flavors for $2.25 at 7-Eleven Stores.

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