Barrier pouch stands up to moisture

Süd-Chemie turns from packaging supplier to packager as it uses a stand-up pouch to bring Dri-It moisture absorber to the retail trade.

Pw 11862 Sud Chemie

Desiccant manufacturer Süd-Chemie Performance Packaging, Belen, NM, already a well-recognized name in protective packaging in the logistics, pharmaceutical and other major industries, is bringing its expertise in moisture absorption to the consumer market with Dri-It®, a new line of humidity absorbers designed for use in homes, trailers, RVs, tents, storage areas, and more.

Dri-It, which utilizes the very same patented desiccant technology that has saved major manufacturers millions of dollars by preventing moisture damage when shipping and storing their products, is now available to help consumers protect their products from mold, mildew, odors, rust and other harmful effects of moisture.

Dri-It was introduced in fall 2004 at various independent stores where it sells for a suggested price of $7.99. Major retail chains have already committed to bringing the product line into their stores, meaning consumers throughout the United States and Canada should be seeing Dri-It soon.

“The response has been exceptional,” says Süd-Chemie’s consumer products manager Tod Campbell. “One of the main reasons we’ve been able to draw so much interest is that we worked very hard to create a package that would not just appeal to the consumer, but explain quickly and easily why moisture protection is so important.”

According to Campbell, when designing the packaging, Süd-Chemie focused on making the package:

• Creative and innovative

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