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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.

Pw 15657 Squez Bites

The shelf-stable snacks are also packaged in 42- and 65-count polyethylene terephthalate jars that retail for $3.99 and $4.99; the jars are sold in club stores.

An unsealed film lip on the “tail” flange of the elongated, heart-shaped cup enables a finger grip to peel off the lidding film. The products carry a one-year shelf life.

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