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Tube packs tap timely trend (sidebar)

An old hand at tubes

Pw 15981 Wylers Ice

Although ConAgra, Tree Top, General Mills, Kraft General Foods and other major marketers introduced tubes only recently, The Jel Sert Company’s familiarity in tubed products goes back to 1963. Since then, the West Chicago, IL-based company’s tubed offerings, such its Fla-Vor-Ice, have focused on kids’ markets.

This changed in 1999, when Jel Sert launched Wyler’s Italian Ice, not solely geared to children. “That was a springboard toward two new products,” says president Ken Wegner, who points out that the company was the first to offer shelf-stable confections for freezing by consumers.

Those two new products are 2-oz tubes of Wyler’s Fudge Sticks and decaffeinated Coffee Ices, formed/filled/sealed either 8- or 10-up via proprietary high-speed machinery.

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