Klöckner Pentaplast's new Pentalabel® eklipse™ shrink label film introduces maximum light blocking properties into the film process and satisfies a market need for films that are cost-effective, process efficient and improve light barrier characteristics. By blocking light, the shrink-wrap protects milk’s riboflavin and vitamins while preventing off-taste. The application stands to benefit many food and beverage markets, especially those with products that are sensitive to light.
According to Chris Frank, Global Marketing, Labels, this shelf life extension possibilities go beyond the retail shelf. The label wil lalso permit more flexibility in the supply chain. Milk or juice producers stand to be able to extend production runs of different flavors or fat percentages due to the lengthened product life. These new films aslo provide reduced total package costs and color protection, the company says, plus are able to achieve strong shelf appeal.
“Pentalabel® eklipse™ combines the highest level of whiteness for this category of barrier shrink sleeve product with superior light blocking capabilities. This innovation provides ease of processing throughout the value chain while protecting product integrity for the consumer desiring light blocking characteristics in their packaging,” Frank says.
Pentalabel® eklipse™ films offer high performing shrink percentages for optimal design freedom while eliminating the need for high-barrier primary containers. Beyond dairy, Pentalabel® eklipse™ technology has strong application potential for new or redesigned packaging for food, health and beauty, home and garden, and household applications.
“This technology’s built-in, almost complete light block, with no need for expensive backside black printing–saving processing time and money,” says Phil Heyworth, group Senior Vice President, Labels.