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Counting Down the Top 10 Articles of 2021 - #1: Ulta Unveils First-of-its-Kind Circular Beauty Packaging Platform

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2021. Check out this March 2021 article, topping our countdown, on a durable, reusable packaging that can be returned for refill and reuse.

Customers across the U.S. can now shop online at Loop by Ulta Beauty for beauty and personal care products in durable, sustainable packaging that can be returned for refill.
Customers across the U.S. can now shop online at Loop by Ulta Beauty for beauty and personal care products in durable, sustainable packaging that can be returned for refill.

Anne Marie Mohan reported in March 2021 that the beauty retailer Ulta partners with circular shopping platform Loop to develop an online site and system for consumers to order products in durable, reusable packaging that can be returned for refill and reuse.

From its recent launch in Canada with retail partner Loblaw to its work with Burger King and Tim Hortons to develop reusable packaging for fast food, the Loop circular shopping platform has been rapidly extending its reach as of late. In early March, the global reuse platform announced it has partnered with Ulta Beauty, the U.S.’s largest beauty retailer, to reduce beauty waste. Customers across the U.S. can now shop online at loopbyulta.com for beauty and personal care products in durable, sustainable packaging that will be refilled and reused. 

After use, consumers simply place empty packages back into the exclusively designed tote and schedule a free pickup online.After use, consumers simply place empty packages back into the exclusively designed tote and schedule a free pickup online.“As the nation’s leading beauty retailer, we have a responsibility to continuously improve and bring innovative solutions forward for the industry,” says Dave Kimbell, President, Ulta Beauty. “As we work to deliver more informed, conscious product choices to our guests, this first-of-its-kind partnership with the pioneers at Loop is an exciting step on our journey. We look forward to seeing our guests embrace Loop by Ulta Beauty as we all work together to create a lasting legacy for our world.”

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