That some Bayer aspirin and Aleve products have been on the shelf in stand-alone, box-free bottles for almost a year? Losing the cardboard boxes and using a re-designed oval plastic bottle (that contains the product information on an outside accordion label) has reduced the amount of paper product used in the packaging of larger sized packages of these products. Addresses the "reduce" side of the recycling triangle!
Source: www.greenerdesign.com