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2022 OTC Package Design Gallery: Part 2

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules

FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules

FR!SKA™ Men’s Daily Enzyme + Probiotic Support CapsulesFR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules

Pros

  • Attractive, clean matte paperboard tube features metallic foil brand name and accents
  • Symbols on the back and top of tube tout easy-to-read product features
  •  Clear sticker for tamper-evidence allows copy to show through
  • The bottle inside offers a high-end, cohesive look in clear blue glass with matte label

Notes/Cons

  • The tube is large, which offers a lot of real estate for supplement facts, but some consumers may be concerned about excess packaging with a larger tube housing a smaller bottle 



The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™

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