Paper Tube Differentiates a Unique Brand of Cannabis

Live-rosin cannabis maker äkta, one of only two in the space that is single-source, selects a paper tube package for its vape cartridges and concentrates for its sustainability and approachable design.

For the tube graphics, was looking for a Scandinavian pop-art feel for the packaging to align with the brand’s name, which in Swedish means authentic, genuine, real, and true.
For the tube graphics, was looking for a Scandinavian pop-art feel for the packaging to align with the brand’s name, which in Swedish means authentic, genuine, real, and true.

Colorado cannabis brand äkta is committed to authenticity and sustainability, both in its production methods and its product packaging. The company’s solventless cannabis products, which include live rosin batter, vape cartridges, and gummies, are made from whole, fresh-frozen flower, grown by parent company Hava Gardens.

Differentiating the brand is the fact that it is one of only two companies in the cannabis space that is single-source; all its products are made from plants grown by Hava. Also a differentiator, its supplier (Hava) employs a soil-focused growing technique, whereby all of its cannabis is planted in Living Soil, which contains a robust and complex collection of microbes. Äkta also stands out for its extraction method, which is based on the traditional artisanal hash-making process of using ice, water, heat, and pressure versus extraction with solvents, such as butane, ethanol, and carbon dioxide.

According to äkta CEO Blair Kralick, while its use of this extraction method is not unique—it’s currently the fastest growing segment in the industry—the brand is trying to create unique ways of using the process and new systems with newer technology and equipment that will allow it to continually innovate within the process.


Watch video   Watch this Take Five video that follows a cannabis material supplier's journey.

Given the brand’s emphasis on clean and sustainable cultivation and extraction, when it came time to design packaging for its products, äkta was determined to follow suit. “We felt like the cannabis industry as a whole is extremely wasteful—a lot of plastic, a lot of things that get thrown away due to regulatory requirements within the market,” says Kralick. “So, we really wanted to be creative and look at packaging options that would meet these compliance requirements without being wasteful. We didn’t want to put a bunch of trash out there, a bunch of plastic filling landfills, just to sell products.”

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