Augmented Reality Packaging Innovations for CPGs, Beer and Wine Industry

AR technology allows consumers to play Pac-ManPizza HutAccording to the AIPIA, Pizza Hut has launched a limited-edition pizza box that uses AR technology to allow consumers to play Pac-Man via a QR code. They can then share their score to Twitter to enter a drawing for a custom Pac-Man gaming cabinet.

White Castle, in celebration of its 100^th birthday, has partnered with Coca-Cola to introduce a series of three collectable AR soft drink cups. According to the AIPIA, the cups were designed by Columbus artist Bryan Moss to feature different milestone time periods for the company and come alive with sound and motion when viewed through a smartphone.

BEERSCANS™ uses an AR platform targeted to the craft beer industryBEERSCANS™For the beer and wine industry, BEERSCANS™ and Winerytale will offer a “unique customer experience” through an AR platform that allows brands to share their own branding experience with the consumer. BEERSCANS™ is targeted to the craft beer industry and will launch in July initially with 50 brands.