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Mindful Relaxation Guides Bottle Design for Wine Cocktail

Sleek aluminum bottle with nature-inspired graphics offers an alternative to traditional glass packaging for a new wine cocktail geared toward consumers practicing a healthy lifestyle.

Gaze Wine Cocktails Moscatos

Vintage Wine Estates’ new Gaze Wine Cocktail is aimed at those wine enthusiasts who practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care, and other positive pursuits. According to Terry Wheatley, President of the Santa Rosa, Calif., wine company, “We wanted to appeal to them by combining wine with some of their favorite ingredients in a modern, fun, easy-to-enjoy wine cocktail.”

Gaze launched in June 2019 in Coconut Water Chardonnay Moscato and Blueberry Pomegranate Moscato varieties, which were recently joined by a Green Tea Wine Cocktail and a Kombucha Wine Cocktail. The effervescent beverages are lower in calories, have a 4.5% ABV content, and use natural ingredients. Says the company, Gaze Wine Cocktails’ dual mantras of “Stop and Gaze” and “Drink in the Moment” serve as reminders that we all need respite, relaxation, and a moment for mindfulness. It adds, “Gaze Wine Cocktails are a delicious new option for that mood and a desire to refresh mind and body.”

In developing the product and brand, Vintage Wine Estates Marketing Director Hilary Berkey says the company wanted to capitalize on the popularity of hard seltzers and the desire of consumers for alternatively-packaged alcohol beverage products. “As a fine wine company, we were interested in producing a cocktail that was wine-based and blended with ingredients appreciated by those practicing a healthy lifestyle,” she shares. “One of the keys was to develop a sleek, alternative package to capture those consumers looking for something more upscale than a malt-based hard seltzer.”


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