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New Wine Cottle is Wildly Exuberant

Pioneering low-cal, low-ABV, flavored wine company Fun Wine introduces its Hard Bubbly line in an aluminum bottle with vibrant artwork that pulses with a Miami vibe.

Canned Wine 3

With packaging graphics bursting with vibrantly-colored patterns and illustrations inspired by Miami’s art, fashion, and music culture and a unique low-ABV (alcohol by volume), low-calorie, lightly-carbonated flavored wine product in three flavors, Fun Wine has been in a category of its own since it first launched in December 2014. Says the company, Fun Wine was founded on the belief that wine should be fun and not complicated. It adds, “With that in mind, and to break through the traditional wine mentality, we decided to rethink wine by focusing on three main pillars: Flavor, Packaging & Price.”

According to Fun Wine founder & CEO Joe Peleg, Fun Wine was among the first to deliver a democratized, better-for-you wine brand and was the first to use aluminum cans. “We felt the U.S. market at the time was lacking a brand that could have mass appeal and be accessible to people from all walks of life,” he says. “We were the first brand to come out with cans, and we were coined as crazy, and the market tried to intimidate us. Here we are, years later, on the shelves with multiple ‘like’ brands that didn’t take us seriously.

“There is now an overwhelming demand for low-ABV wine and beverages. People are eating healthier and looking to pair their food with a beverage that mirrors that. We at Fun Wine wanted to create a new formulation with an ingredient that has less sugar and has never been done before.”


See it Live at PACK EXPO Connects Nov. 9-13: Looking for a new container design for your product? Find out what’s available at PACK EXPO Connects. Preview the Showroom Here.

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