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Pentawards 2020 Winners Announced

The 2020 winners of the world’s leading packaging design awards are revealed in first-ever virtual Pentawards Gala Ceremony.

1 2020 Diamond 001 Air Co Air Co E9 Nfkubz6 Ylkuux (3)

The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted in late September. Top winning agencies include Backbone Branding and Design Bridge, each with five awards, ShenZhen Lingyun Creative Packaging Design Co., Ltd, Depot Branding Agency, Xiaomi, Estudio Maba, and Anthem, all of which won four awards.

This year’s Special Awards, which recognize ultimate excellence in packaging design, were also handed out to the following:

  • Best Newcomer of the Year β€“ Caparo Design Crew, Greece
  • Design Agency of the Year β€“ Backbone Branding, Armenia
  • Designer of the Year β€“ XiongBo Deng, ShenZhen Lingyun Creative Packaging Design Co., Ltd, China
  • NXT-GEN, Best Student Work β€“ Robert Dadashev, British School of Art & Design, Russia

Now in its 14th year, the 2020 competition received over 2,000 entries from 60 countries across five continents, with the U.K., Spain, Russia, and China receiving the highest number of awards. Out of all the entries, over 400 were shortlisted by the competition’s international jury and revealed to the public.


See it Live at PACK EXPO Connects Nov. 9-13: Yamato Weighs In: Fixed Weight Packaging, by Yamato Corporation. Preview the Showroom Here.


Says Adam Ryan, Head of Pentawards, β€œThe work submitted in this year’s Pentawards competition is without a shadow of the doubt, the strongest, most innovative and powerful I have ever seen. I am excited to be part of such an inspiring industry continuously pushing the boundaries. This shows regardless of the challenges the world is facing, the power of design is needed now more than ever.”

Diamond – Best Of Show: Air Co by Air Co., US

Air Co

When it came to selecting the 14th winner of the Diamond – Best Of Show Award, the judges were unanimous. Air Co’s packaging and design is as forward thinking, modern and transformative as the approach to creating the brand and company itself, they said.

With a mission to be the most sustainable alcohol brand in the world, the packaging for the world’s first carbon-negative vodka brand, Air Co., is both reusable and 100% sustainable. Keeping the vodka as the star, the label is placed towards the top of the bottle giving ample space to display the liquid. By placing the label lower, the vodka is the first to meet the eye. The label itself is simple, custom-made, natural, and non-toxic and can be removed easily so the bottle can be used for other purposes like a water bottle, flower vase or candle holder. 

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