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Smart Pack Invites Consumers to View Value Chain

Brazilian dairy producer Languiru Cooperative has become a leading regional market players despite increased competition thanks to a unique QR code on each pack that tells a brand story. SIG’s Connected Pack solutions allowed the innovation.

Languiru Origem Rgb

In August of 2019, Brazilian dairy producer Languiru launched a new premium milk called Origem. The milk is produced by only five farms, which all have the Good Practices of the Farm seal–a local initiative recognizing dairy farms with best practices and processes–and are filled within 24 hours. The originating milk doesn’t have stabilizers, a fact that the company says maintains its purity, freshness, and flavor characteristics.

Thanks to Connected Pack technology from SIG Combibloc Americas, consumers purchasing the new milk can obtain information about the milk and the farm where it was produced, as well as information from producers, time of collection, and satellite images of the farms.

Unique QR codes tied to the originating milk, as well as Languiru’s regular line, offer detailed information on factory quality tests and support traceability all the way to the shelf. This means Languiru can offer consumers an even more premium product with differentiation for those seeking a product of proven quality.

New milk program builds on existing QR smart pack program
The new Origem smart pack is just the latest entry to an already-robust QR code/smart pack collaboration between Languiru and SIG. Since implementing SIG’s pioneering digital solutions in 2017, Languiru has experienced greater consumer trust and quality perception in their products, improvements in productivity, and now a market share growth that puts Languiru in the region’s top three largest dairy producers, according to Kantar WorldPanel. Before its traceability project with SIG, Languiru was the fifth largest dairy producer in Rio Grande do Sul.

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