The bottle is available for purchase on Ardagh Group’s BOBTM for beer site (Beer.BuyOurBottles.com), or by contacting Ardagh Group directly.
The 500 mL format provides a single serving size to beer consumers at a lower price point.
Alex Robertson, Chief Commercial Officer for Ardagh Group’s North American Glass division, says that the rising popularity of sour beers and barrel-aged beers are driving the demand for the 500ml Celebration bottle. “Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”
For brewers, of equal importance to the premium package is the glass bottle’s sustainability. Since glass bottles are made of all-natural ingredients, and are 100 percent recyclable and can be recycled endlessly without loss in quality or purity, choosing glass packaging supports a brand’s sustainability message.
“Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise,” said Robertson.
The BOB site portfolio now includes 12 unique beer bottles, all manufactured in the U.S.