Ball: Nitrogen-dosed widget improves beer can packaging

Ball's Widget Can combines beer and nitrogen to provide a bigger head, a longer cascade, and a smoother and creamier mouth feel than other nitrogen-dosed alternatives.

Pw 199827 Widget Can

The point of combining beer and nitrogen is to deliver to beer-loving consumers a foamy, satisfying experience that delights the nose, eyes, ears, and the palate. And the Ball Widget Can is the only way to ensure a nitro experience straight from the can—Ball's Widget Can provides a bigger head, a longer cascade and a smoother and creamier mouth feel that other nitrogen-dosed alternatives can't deliver.

"A widget is the only way to deliver the full nitro experience out of the can - no hard pour required," says Melanie Virreira, marketing director for Ball. "Unlike cans that simply nitrogen dose the headspace, which quickly evaporates once opening, the Ball widget holds the nitrogen in a small, top-hat shaped device that sits at the bottom of the can. When the can is opened, that nitrogen is released, unleashing tiny nitrogen bubbles through the entire beer creating an unmistakable widget nitro experience.”

Ball's nitrogen Widget Can benefits from the company's strong support of craft brewers across the country and its more than 137 years of packaging experience. The Widget Can has already proven successful in Europe, and now, Ball is making and supplying its widgets in North America to craft brewers who want to provide their customers with the best nitrogen can experience available.

Here's how the Ball Widget Can works:

The widget device sits at the bottom of the can and is charged with nitrogen during filling—Ball will send you the widget-installed can, ready to fill.

When the can is opened, the change in pressure discharges micro-nitrogen bubbles through the entire beer giving it that creamy texture and a unique head available only from nitro taps—until now.

When more than 95 percent of beer drinkers enjoy beers on nitro, why not provide that experience beyond the bar stool? The Ball Widget Can is the perfect can for a craft brewer looking to package an authentic, malt forward beer like a stout or porter.

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