It's been proven that consumers like to touch a product before they buy it. A study conducted by California Polytechnic State University of 400 consumers determined they preferred soft touch and hi-rise coatingsover packaging with no tactile coatings at all. Consumers in this study also preferredthe soft touch coatings even at a 5% price increase. Adding an embossed or tactile effect to a label can enhance the user experience and take a product from visually appealing to a product that is multi-sensory. The tactile feel helps consumers become more emotionally involved in the product.
Embossing and varnishes are used frequently in packaging both for protection and for graphic enhancements. An embossed feel can be achieved with minimal tooling costs.Embossed labels allow customers to add lettering, custom designs, patterns, or decoration effects to a product’s packaging to create a striking label. Overnight Labels can transform food and beverage, wine and spirits, cosmetics and household, and health and beauty labels from dull to enticing with embossing, according to the company. Overnight Labels can combine different embellishments such as custom foils and metallic with its embossed label to make a gold or silver glow stand out even more. See what a multi-dimensional label can do to enhance the perception of your product.