Fist-shaped bottle has brand message firmly in hand
A clear plastic bottle molded in the shape of a clenched fist for men’s weight-loss supplement Instant Knockout shows off the bright red supplement capsules inside while projecting the product’s ‘knockout fat’ theme.
Jan 21, 2015
Machinery Basics
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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