Rondo-Pak has developed a carton that can be equipped with multi-media consumer engagement features, including a thin, lightweight HD video screen—complete with sound—seamlessly integrated into a standard or custom-designed carton.
Blending both print and digital content, the cartons also can contain digital watermarks on Web-enabled outer packaging, providing additional product info or special offers to consumers via smartphone at the point of purchase or use. Digital content is supplemented by a broad-banner carton surface conducive to large text and vivid color schemes.
Designed not only to gain consumers’ attention but to hold it, Rondo-Pak’s multi-media cartons are suitable for product launches, patient education kits, physician training kits, clinical trials, and sales demonstrations.Here, the carton’s light weight and ease of configuration allow it to accommodate a variety of applications.
The in-carton HD video screen is the most eye-opening feature.Acting as an engaging high-tech insert, the video can be uploaded with a variety of helpful data, including instructions for use, info on complementary therapies, customer support options, and FAQs.Alternate languages are also possible.
The Web-enabled nature of the outer package’s digital watermarking also has interactive purposes beyond direct-to-consumer marketing.For pharmaceutical applications, the watermarking can serve as a layer of protection amidst a suite of anti-counterfeiting tools by providing a supply chain authentication touchpoint.Additionally, digital watermarking can be used for patient online adherence and compliance tracking.
