Milk bottle serves one on-the-go

Land O' Lakes, Arden Hills, MN, presents its single-serve milk in an ergonomically shaped 12-oz bottle.

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Graphics are rotogravure printed in 10 colors onto a heat-shrink polyvinyl chloride label from Seal-It. The Grip 'n Go™ milk line was out on store shelves in Spring 2000. Priced at $0.99 to $1.29, depending on location, it presently consists of six varieties in skim, 1%, 2% and whole milk.

Seal-It (Farmingdale, NY) reports the full-wrap label printed in 10 colors on heat shrink PVC allows room for colorful graphics, nutrition facts, bar code and tag line. Graphics are in pink, blue, brown and red color schemes. Bottles are topped with a color-coordinated closure. Land O’ Lakes was unavailable for comment.

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