Legs stand out

Graphics on the new California Legs® line of women's shaving products boast the first four-color offset printing to be done on tubes, says the firm that makes and markets the product, Belvedere Intl., of Mississauga, Ontario, Canada.

Pw 25424 Graonthenew 7

An award winner at the Packaging Assn. of Canada's 1995 National Packaging Competition, the medium-density polyethylene tube is offset printed in six colors by Twinpak (Dorval, Quebec, Canada). that company tackled problems commonly associated with offset-printing on a tube: difficulty in attaining precise registration and too much ink tack and dot gain on the plastic surface. Twinpak prints and sends the tubes, assembled with a threaded polypropylene closure from Zeller Plastik (Libertyville, IL), to Belvedere for filling. Introduced in 1994, California Legs is sold in both Canada and the U.S.

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