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UK Next Among Mars Bar Paper Packaging Pilots

Mars launches another regional trial of paper flow-wrapped candy bars, this time in the UK after a highly publicized Australian rollout.

Mars 1

After an initial major rollout that began in Australia late last year, Mars is introducing a paper packaging pilot program to the UK, this time via the Mars Wrigley Research and Development Center in Slough, UK. This is the latest in a set of new pilot tests exploring different packaging options for the brand.

Mars is now producing the iconic Mars bars wrapped in recyclable paper packaging that are available for a limited time at Tesco stores. After extensive development work and investments, the company says the trial will achieve a significant reduction in plastic on the physical Mars bar—a significant step in its journey to innovate toward its packaging commitments.

“We are exploring different types of alternative packaging solutions for our confectionery products,” says Richard Sutherland-Moore, packaging expert at Mars Wrigley UK’s Research and Development Centre in Slough. “For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”

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