The Lucozade Energy flavors line is available in five varieties.
For over 90 years, Lucozade Energy has been the U.K.’s favorite energy beverage brand. Lucozade Energy challenged package design firm BrandMe to create a contemporary pack that would evolve and reinstate the brand’s iconic status, specifically for its flavors range.
The new pack design across the five flavors amplifies Lucozade Energy’s most recognized equity, the vertical logo, and reinforces its core equities of great taste andenergy. An intricate shard pattern in a burst of color emanates out of the Lucozade arrow, adding the sense of movement. The design brings a new sense of energy and relevancy to this iconic brand.
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