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Dispenser for personal care product is a delight to (be)hold

An airless dispenser for Italian personal care brand Bionike delivers fast and convenient product access for the consumer, while providing enhanced marketing for the brand.

Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head.
Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head.

A strikingly-decorated airless dispenser is creating shelf impact and consumer interest for one of Italy’s top-selling and long-established personal care brands.

Bionike’s Defence Man Energise revitalizing cream gel and Defence Man Repower anti-aging serum are being packed in a 50-mL Twist Up airless dispenser from the RPC Bramlage Division. The dispenser’s two-tone decoration, with the base in Bordeaux red merging into the top in black, is silkscreen printed with shaded lacquering to create a distinctive, high-quality appearance that reflects the prestige nature of the products.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report