When it comes to consistently delivering sustainable packaging innovation, plant-based household products company Seventh Generation is among the top Consumer Packaged Goods companies pushing the boundaries. As Kelly Murosky, Senior Packaging Engineer for the company, shared with attendees today at the American Packaging Summit, Seventh Generation began its journey in 2009, when it incorporated 25% post-consumer recycled plastic in its packaging, with an aspiration to move to 100%. In 2012/2013, it made a formal commitment to move to 100% PCR by 2020.
By 2015, the company had evolved its 25-oz dish liquid packaging to a 100% rPET bottle, adding a 100% PCR cap in 2017. Its 50-oz liquid laundry detergent bottle is also 100% PCR, with 97% made up of PCR high-density polyethylene and 3% white colorant (80% titanium dioxide and 20% PCR polyethylene carrier resin). The handled bottle also includes a 100% PCR polypropylene closure and spout, both of which use no colorant. Other bottles launched in 2015 with 100% PCR HDPE include those for its toilet bowl cleaner and its Energy Smart liquid laundry and dish detergents.
