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RPET clamshells provide clarity for organic herb line

See-through packs in smaller sizes maximize shelf life for highly perishable herbs, while aligning with Shenandoah Growers’ organic farming and sustainability efforts.

See-through packs in smaller sizes maximize shelf life for highly perishable herbs, while aligning with Shenandoah Growers’ organic farming and sustainability efforts.
See-through packs in smaller sizes maximize shelf life for highly perishable herbs, while aligning with Shenandoah Growers’ organic farming and sustainability efforts.

There’s nothing like truly seeing what you’re buying. Thanks to clear packaging and minimalistic—yet stunning—labels, that’s precisely what consumers get from Shenandoah Growers’ line of That’s Tasty organic herbs.

The “tasty” moniker clearly applies not only to the herbs, which include edible flowers, but also to the thermoformed RPET clamshell containers from Royal Interpack North America and labels from Taylor Made Labels, a Resource Label Group company. Clamshells receive both front and back labels, which are flexo-printed in three colors.

A key benefit of the package comes from the anti-fog properties imparted via an inner clamshell layer that forces any residual moisture in the packaging to run down into the absorbent padding behind the herbs, which lends a fresher on-shelf appearance.

“The actual solution that gives our product anti-fog properties is proprietary, but it reduces the condensation inside the clamshell and complies with our high organic and food safety standards,” points out Nadine Williams, Director of Marketing for Rockingham, VA-based Shenandoah Growers. “This allows the consumer to clearly see inside the package before they purchase. We also enclose a freshness insert inside the clamshell. Based on external lab testing, this extends the life of our product, giving the store and consumer more time to sell and use the product.”

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