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Skincare sample packs get a sophisticated makeover

Luxury skincare brand Luzern Labs turns to co-packer Sonic Industries to design and source an eye-catching new sample-size tube and secondary pouch as well as fill and seal the packaging.

Sonic designed custom sample-size tubes for Luzer’s skincare products that replicate the company’s full-size versions.
Sonic designed custom sample-size tubes for Luzer’s skincare products that replicate the company’s full-size versions.

Luzern Laboratories of Norwalk, CT, offers luxury cosmeceutical products formulated using the finest, sustainably-harvested, organic Swiss extracts and active ingredients. The company was founded in 1996 by brother and sister Ralph Herbert and Jennifer Herbert-Coste, who—inspired by their father’s passion for nutraceuticals, healthy foods, and organic ingredients—set out to develop products with clean preservative systems and concentrated additives.

The Luzern brand comprises 24 SKUs, including cleansers, moisturizers, repairing serums, exfoliating face masks, toners, and sun protection products made that use cold-processed formulas made from high-efficacy actives from the pristine Valais region of Switzerland. Absent from these formulas are additives, synthetics, and chemical preservatives.

“Consumers can have amazing daily beauty care and avoid chemicals,” explains Luzern Director of Supply Chain Fred Rodriguez. “We are proud that all of our highly effective products help make clean ingredients accessible to everyone.”

Luzern’s products are sold on its website, at various spas throughout the U.S., Australia, and Canada, on select cruise lines, and on several e-commerce sites. As part of its efforts to drive trials and future sales of its skincare products through current and prospective customers, the company distributes sample sizes at tradeshows and uses them for cross-promotional programs.

In summer 2016, Luzern approached contract packager and packaging solutions provider Sonic Packaging Industries Inc. for help in developing new sample-size packaging that would mirror the visual and functional features of its full-size versions. Says Sonic Founder and CEO Howard Thau, “Luzern wanted an upscale presentation that would differentiate them in the market.”

In addition, having worked in the past with multiple third-party suppliers for sourcing and filling of sample packaging, Luzern also wanted a fully turnkey solution from a company that could handle it all.

Over the course of the next year, Sonic designed and sourced custom, sample-size tubes and pouches, tested each of the 24 formulations for packaging and filling compatibility, and completed an initial production run of 3,000 units for each SKU.

Mini tube mimics full-size package

Sonic has been in business since 1995, serving medium to large manufacturing and brand marketing corporations from diverse industry backgrounds, including beauty/cosmetics, pharmaceutical, medical device, dental, OTC, and others. The co-packer specializes in single-use and metered-dose delivery systems and can provide custom packaging and filling for a range of products, among them gels, creams, liquids, powders, tablets, and capsules. It can design, develop, and fill both primary and secondary packaging, based on the customer’s requirements. Sonic’s Westwood, NJ, packaging plant is an FDA-registered cGMP operation that maintains extensive documentation, from production through finished product.

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