In redesigning the 20-oz bottle for its Vitaminwater® brand in 2016, The Coca-Cola Co. achieved a 15% reduction in weight from its previous packaging, along with better stacking strength, improved label application, and stronger packaging performance.
The new PET bottle incorporates two Amcor innovations for hot-fill containers: PowerStrap™ to strengthen the bottle’s structure and increase absorption during filling, and ActiveHinge™, which further improves rigidity.
