Arla Foods in Sweden has launched several milk products in its organic EKO range using the Naturally Pure-Pak carton. The first gabletop carton made from natural brown unbleached paperboard, the Pure-Pak is the result of a collaboration between Elopak and Stora Enso.
The new paperboard, Natura Life by Stora Enso, retains the natural brown color of the wood fibers and has a visible fiber structure. According to Stora Enso, this creates a naturally different, sustainable, and authentic package that meets growing demands for ethical, ecological, and organic products. It adds that the natural look and feel of the new Pure-Pak carton supports the values of organic products and brings outstanding presence on shelf.
Says Arla Sustainability Manager Anna-Karin Modin Edman, “We believe that the new Pure-Pak carton will grab attention as it communicates organic values and is totally different to anything else in the increasingly complex chilled dairy segment.”
The Pure-Pak carton is available in 1-L and 500-mL sizes. It runs on existing filling lines for both fresh and ESL products without modifications or changes in machine settings. The cartons are 100% recyclable and can be recycled through existing channels.
Ivar Jevne, Elopak’s Executive Vice President Board and Blanks Supply, says, “All liquid packaging board sourced from well-managed forests is environmentally friendly, however this paperboard reaches new levels in climate-responsible packaging. The innovation is the result of bringing together the best of expertise, competence, and experience from our collaboration with Stora Enso. This is not just another paperboard for our Pure-Pak cartons, but a totally new concept.”
The new paperboard is produced by Stora Enso, with the majority of fibers sourced from Swedish and Norwegian forests.
“We are happy about the cooperation with Elopak and excited to introduce the new unbleached liquid packaging board Natura Life by Stora Enso. What makes this paperboard unique is that it is brown on the inside as well as on the outside. This will enhance the organic appearance of carton packaging and make it stand out on shelves,” says Annica Bresky EVP Stora Enso Consumer Board division.