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Beer and tequila spirits bottle design lets product shine

The new design for Heineken’s original brand Desperados Flare creates a celebration in a bottle.

Pw 223212 Flare 0

Heineken’s recently introduced a limited-edition package for its Desperados Original brand, a beer flavored with tequila. Designed to appeal to a younger audience for celebrations and special occasions, Desperados Flare launched simultaneously in 10 countries in late 2016. The original beer recipe stayed the same, but mesmerizing glitter swirls were added to the drink so that the product was a festive accessory to a celebratory occasion.

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