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Dehumidifier fits car cupholder

A plastic cup with paperboard label holds desiccant and room for collected water for a car cupholder-friendly disposable humidifier. Cup cuts plastic material by 50%.

The Airdry CUP uses a combination paperboard-plastic package, that provides material reduction and high-quality printing.
The Airdry CUP uses a combination paperboard-plastic package, that provides material reduction and high-quality printing.

ThoMar, a maker of desiccants for businesses and retail located in Lütau, Germany, has introduced a line of disposable dehumidifiers for the car and home that fit comfortably in a vehicle’s cupholder. The Airdry CUP uses a container with desiccant and room for collected water that not only is convenient, but also saves on packaging material and allows for counter- and car-worthy graphics.

The Airdry line for car use originally consisted only of desiccant cushions in various fragrances. With the cupholder-friendly product in mind, ThoMar approached Austria-based Greiner Packaging for guidance on the best packaging format. Explains Greiner Marketing Director Jörg Sabo, “They needed the packaging to be suitable for a cupholder, big enough to store liquid, a standard diameter for sealing machines, able to be decorated in a way that showcased the product’s premium nature, and capable of monitoring the amount of collected water.”

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