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Taylor Swift fragrance carton wins award for Diamond Packaging

Textured, felt paperboard, gold foil-stamped medallion, and rich palette of watercolors on carton complement primary bottle inside.

Textured, felt paperboard, gold foil-stamped medallion, and rich palette of watercolors on carton complement primary bottle inside.
Textured, felt paperboard, gold foil-stamped medallion, and rich palette of watercolors on carton complement primary bottle inside.

Elizabeth Arden’s Taylor Swift Incredible Things carton uses a textured, felt paperboard and rich palette of watercolors that transform inspired graphics into a work of art that beautifully complements the primary container inside—an opaque white bottle, decorated with a watercolor print of Taylor Swift’s silhouette profile.

The colorful carton earned a Silver Award in the “Folding Cartons” category for Diamond Packaging at the 28th annual Gold Ink Awards competition, produced by Printing Impressions magazine.

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