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Clear dispenser shape offers differentiation for eyedrop pack

Rohto Cool Max introduction adds variety to eyedrop packaging.

Rohto Cool Max introduction adds variety to eyedrop packaging.
Rohto Cool Max introduction adds variety to eyedrop packaging.

Rohto Pharmaceutical Co., Ltd., Osaka, Japan, considers itself a pioneer in over-the-counter medicines and consumer healthcare products.

That continues with the company’s recent introduction of Rohto Cooling Eye Drops, sold at $5.99 in drugstores, mass merchandisers, and supermarkets throughout the U.S. Rohto Cooling Eye Drops come in an eye-catching, clear bottle that has a non-squirting, single-drop dispenser said to be the only packaging of this kind on the market. The dispenser is sold within a colorful paperboard carton.

The Mentholatum Company, the Orchard Park, NY-based wholly owned subsidiary of Rohto Pharmaceutical Co., Ltd., originally launched Rohto Zi and Rohto V in the U.S. in 2001. According to Mentholatum, the product is manufactured and packaged by Rohto at its state-of-the-art facility in Japan.

The egg-shaped dispenser is made of a crystal-clear molded PET—a nonreactive and stable material.

When planning the design of the packaging, Rohto kept the following requirements in mind:

• Be easy to use—achieved with an open/close mechanism and single-dose dispenser

• Easy to open, with a twist-off cap that snaps back on to close and seal the dispenser

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