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Hard cider stands out in relaunch

Glass packaging is helping Oliver Winery differentiate its BeanBlossom Hard Cider in an increasingly competitive category.

Hard cider stands out in a relaunch.
Hard cider stands out in a relaunch.

The Bloomington, IN, winery recently relaunched the cider in a shareable 750-mL glass bottle from Owens-Illinois. According to owner Bill Oliver, the large glass format gives the BeanBlossom brand a premium image and enables consumers to fully appreciate the product’s flavor.

Founded in 1972, the winery is one of the largest in the Eastern United States. They branched out to cider in the mid-1980s and, until recently, distributed their BeanBlossom Hard Cider in single-serve aluminum containers.

“We’ve always thought that our expertise in wine made expanding into cider a natural fit,” Oliver said. “Both processes are about protecting the integrity of precious fruits while bringing out their unique tastes. That is also why we decided on glass as we were refreshing the BeanBlossom brand. We wanted the packaging to reflect the art and craft of what we do, while ensuring that the flavor of our cider is preserved and protected. Glass does that with beauty and clarity.”

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