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IML packaging gives United Biscuits shelf impact

Plastic packaging for the United Biscuits Family Circle brand biscuits stands out from the competition thanks to in-mold labeling.

IML packaging for United Biscuits.
IML packaging for United Biscuits.

 

Weidenhammer UK, the British subsidiary of Weidenhammer Packaging Group, supplies the packaging. It’s the first plastic packaging produced by the WPG in its British factory located in Bradford.

The red Family Circle box is a major milestone for Weidenhammer’s business in the UK. It is the first IML packaging the WPG has produced in the UK. “We have been preparing carefully for this significant step for almost a year,” says Mike Winship, sales manager at Weidenhammer UK. Already during the construction phase of its UK site, WPG had established plans for its first own plastics production outside Germany. Thanks to the new Family Circle box, the ambitious project was put into action within less than a year. “Family Circle biscuits rank among the most popular brands in the UK. Thus, the new box is an important reference product for us,” said Winship.

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