Botanical beauty brand Aveda has announced that its annual Earth Month at Aveda fundraising efforts will be directed this year toward raising $5 million for clean water. Since implementing the annual campaign in 1999, the company has raised more than $26 million for environmental causes, $20 million of which has been directed to support clean water projects on six continents.
A staple of each year’s campaign is a limited-edition Light the Way™ candle. This year’s edition is a soy wax candle with organic spices from Madagascar, with 100% percent of the purchase price (based on an SRP of $12) donated to the Global Greengrants Fund, a nonprofit organization that channels grants to grassroots groups dealing with environmental challenges.
As is the custom with all of Aveda’s packaging, sustainability is a cornerstone of the materials for the candle’s primary and secondary packaging. The candle itself is held in 100% reclaimed glass from beverage bottles, while the carton is made from 70% post-consumer recycled paperboard, with a portion made from Aveda’s “makeready” materials, or scrap paperboard that would normally be recycled.
