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Reservoir cap keeps vitamins fresh in new energy drink

Company delivers spring water with a bite: VBlast Gator Pit Energy Formula provides energy-enhancing ingredients in a custom cap that dispenses its contents when turned.

Pw 47202 Gator Pit Web

New York Spring Water, Inc., New York, NY, says it’s “keepin it fresh” with a new line extension to its VBlast brand of vitamin-infused natural spring water. VBlast Gator Pit Energy Formula, launched in fall 2012, uses the same patented cap technology to deliver liquid vitamins to the beverage as its predecessor, VBlast, but targets disruption of the energy drink category.

“VBlast Gator Pit brings energy drinks to a new, healthier level,” says NYSW vice president of operations Luke Zakka. “It’s pure power—B-complex vitamins, energy, and natural flavors—and pure spring water, without sugar or taurine. VBlast Gator Pit has the muscle to power an intense workout or fuel an exciting day in a healthy, refreshing way.”

According to Zakka, in 2007, NYSW was the first to introduce a spring water product enhanced with fresh vitamins contained within a cap. VBlast’s early iterations involved cap technology from an outside supplier. This year, NYSW launched a new cap designed in-house, along with proprietary technology for filling the cap at its production facility in the Catskill Mountains.

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