Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Melitta brand in Brazil debuts single-serve cartons

Coffee-flavored milk drinks from Melitta are packaged for on-the-go consumption in easy-to-grip, single-serve liquid cartons—a first in Brazil.

Pw 42878 Melitta

Global coffee specialist Melitta has selected a liquid carton packaging system from SIG Combibloc for its coffee-flavored milk drinks. The Wake brand beverage, available in Toffee, Mocca, and Chocoberry (white chocolate and strawberry) flavors, is available in combifitSmall 250-mL carton packs—the first time these on-the-go cartons have been offered in Brazil.

“Ready-to-drink coffee drinks are becoming more and more popular in Brazil, and with good reason,” says Ricardo Rodriguez, cluster head South America at SIG Combibloc. “Not only do they taste great, but they perk you up in a natural way. Packaged ready to drink, they’re ideal for mobile consumers who don’t want to miss out on an energizing coffee treat even when they’re out and about, such as playing sport or enjoying their leisure time. Traditionally, in Brazil people still mainly brew coffee freshly and drink it hot, but we’re seeing clear potential for growth, especially with a dynamic, young consumer group.”

Wake milk-mix drinks are filled using a co-packer's CFA 712 filling machine, also supplied by SIG Combibloc. The equipment consists of a high-speed filling machine designed to produce 12,000 packages/hr.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce