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Nestlé on-pack promo keyed by variable-data tear tape

A three-month promotion for Nestlé’s Carlos V© brand—Mexico’s leading chocolate bar brand--was carried on 53 million chocolate bars in Mexico and centered on helping the brand’s famous King Carlos V character find his “lost” crown.

Variable data is printed on the tear tape.
Variable data is printed on the tear tape.

Each bar featured a special 3-mm tape from Payne that provided consumers with a unique code printed in a high-contrast black text on a yellow background design. The Supastrip VDP (Variable Data Print) tapes were applied to the inside of the wrapper, to be viewed after opening, combining a sense of anticipation and excitement with convenient easy opening.

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