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Kodak opts for paperboard package over clamshell for digital camera

Secure yet green package comprised of paperboard with plastic bubble selected over clamshell for Kodak’s digital camera offering.


Eastman Kodak has selected MeadWestvaco’s Natralock® packaging solution, a paperboard-based alternative to plastic clamshells, for its Kodak C-182 digital camera available at Target and Best Buy.

“Eastman Kodak continues to set new standards in sustainability; ensuring we are maximizing the packaging for our products and the impact it has on the end consumer,” says Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak. “The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment.”

Natralock is made from sustainably sourced paperboard with a clear plastic APET or rPET bubble. According to MWV, Natralock uses 60% less plastic on average than petroleum-based polyvinyl chloride clamshells and uses about 65% less energy in production. Natralock also prevents the “wrap rage” commonly associated with opening clamshell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge.

Speaking about the project, Jeff Kellogg, vice president of MWV’s Natralock packaging business, says, “Kodak’s brand is based on superior imaging, so in addition to anti-theft characteristics, they required a package that would showcase their sharp, stunning images. Our proprietary combination of world-class paperboard combined with minimal plastic help enable Kodak to showcase what matters most: their products, imaging capabilities and dedication to sustainability.”

Natralock is said to be slimmer and 29% lighter in weight than clamshells, which reduces warehousing space needs and transportation and shipping costs. In production, Natralock is said to seal up to 60% faster on average than clamshells, and it can be run through most existing sealing machinery.

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