For three new salad dressing and sauce products from celebrity chef Roy
Yamaguchi’s Da Farmer & The Chef brand, tamper-evident shrink bands
top off fresh and flavorful package graphics. The products were
launched to allow fans of Yamaguchi’s famed Hawaiian Fusion® Cuisine,
served at his 34 U.S. restaurants, to enjoy the exotic flavors and
spices of Hawaii at home.
Packaging for the line comprises a clear,
12-oz glass bottle with a wraparound label that uses simple yet elegant
graphics to convey the freshness of the ingredients inside. The line
includes Creamy Honey Herb and Exotic Thousand Island dressings and
dipping sauces, and a Tangy Sweet Onion vinaigrette and marinade. Label
illustrations include a sprig of green herbs, ripe red tomatoes and
peppers, and onions, respectively.
Providing tamper-evidence and a dash of color and branding at the top
of the bottle are brightly printed polyvinyl chloride neckbands from
AmeriSeal Inc. (www.ameri-seal.com). The shrink labels are each printed
in two colors on a gravure press and use perforation for easy removal
by the consumer. The Roy’s Hawaiian Fusion logo is printed in white on
each label.
Products are available from Honolulu-based Da Farmer &
The Chef for $8 apiece on the company’s Web site.
