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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.

Pw 14337 Reallemon2

Introduced this Spring by Mott’s, the asymmetrical bottle is injection stretch/blow-molded at Mott’s Williamson, NY, facility from preforms supplied by Constar Intl. Constar provides preforms that Mott’s blow-molds into both 15- and 32-oz bottle sizes (ReaLime is available only in the smaller size).

"It’s almost as if you are pouring the juice right through a lemon [or lime], captured in the neck of the bottle," says Ilene Bergenfeld, ReaLemon brand manager at Mott’s.

"We set out to redesign the ReaLemon packaging to fit our manufacturing standard and take cost out of the package," notes Bill Eaton, packaging manager, juices and ingredients. He says molding bottles on existing equipment in-house provides economic advantages compared to buying finished bottles. Previously, the company bought glass for the 32-oz size, which Eaton admits offered a shelf life longer than the nine months PET delivers. The previous 15-oz bottles bought externally used a polypropylene/ethylene vinyl alcohol combination.

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