Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Haircare capsule pack captivates consumers

Petri dishes-the stuff of science class nightmares-aren't usually associated with high-impact consumer packaging. But Tampa, FL-based Vogue Intl.

Pw 25608 Petdisthestu 4

is using the dishes in a glitzy, attractive multi-component pack that shows off its haircare "vitamins." The result? "It's unbelievable. We have a hard time making them fast enough," says Todd Christopher, president. That's pretty good, considering that the product, which retails for $3.99 per dozen capsules, is essentially creating its own new category whose usage is not immediately understood by consumers. Available in four varieties, the package can be pegged or stands on a shelf. It debuted in January '95. Christopher says the packaging, designed in-house, stems from the belief that a bottle simply wouldn't do justice to the deep hue and unique shape of the gel-like capsules, which consumers twist open and rub into the hair after showering. Although the capsules are moisture-sensitive, there's no special barrier to the stock polystyrene petri dish with friction-fit lid. A tamper-evident PVC shrink band provides some barrier throughout distribution, as well as pilfer protection at retail. Both the dish and band are sourced through distributor Smith Container (Tampa, FL). Other components include a clear plastic film label on the lid that's hot-stamped in white with variety-specific copy. Christopher says the label lets him avoid having to inventory specific screen-printed containers. The SBS "carton" that holds the dish is offset-printed in four colors plus a UV coating from Cypress Folding Carton (Tampa, FL).

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports