Nestlé Middle East launched KitKat Mini Moments in 2018 for the United Arab Emirates (UAE) region. KitKat Mini Moments are made with 100% certified sustainable cocoa and are individually wrapped inside a flexible, stand-up pouch. The pouch, designed by Emirates Printing Press LLC, is not only recyclable, but it was also recognized with a Gold Shelf Impact Flexible Packaging Achievement Award from the FPA for its matte coating.
To create the package structure, the pouching parameters had to be set carefully for good sealing quality and finish of the pouch since the full lamination is orientated polypropylene (OPP) film and polyethylene (PE)-based, according to Joseph Binoy, Senior Sales Manager of Emirates Printing.
To make the lamination recyclable, OPP non-heat sealable film and metalized biaxially-oriented polypropylene (BOPP) are used on both sides of the treated material instead of polyethylene terephthalate (PET) and metalized PET. The pouch also has laser scoring for easy tearing by the consumer.
“In coordination with the customer, the recyclable pouch was developed as a sustainability initiative,” says Binoy. “Mono[-layer] material contributes to the sustainability of this package. [We used] dominating red and matte colors with the three-dimensional shape to grab attention on the shelf.” PW