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First use of Ecolean in Mexico

Mexico City-based Alpura, a leading dairy producer in Mexico, is the first in that country to commercialize an innovative stand-up pouch that has become quite popular around the world.

Alpura becomes the first in Mexico to commercialize the Ecolean pouch.
Alpura becomes the first in Mexico to commercialize the Ecolean pouch.

Ecolean, a Sweden-based producer of lightweight packages and efficient filling systems, partnered with Alpura to add aseptic flexible packages to Alpura’s production capabilities.Now Alpura’s cooking cream Media Crema isavailable in both 125-mL and 200-mL Ecolean® Air Aseptic packages in Mexico in all retail channels across the country.

“At Alpura we are always working to put the consumer first,”says Alejandra Villarreal, Marketing Director at Alpura.“We are known for ourinnovation and quality — not only on a productlevel, but also in providing the consumer a great experience. We tested several packages andEcolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.”

According to Alpura, which processes around3.5 million L of milk per day and sells more than 100 products, it added the aseptic flexible packaging from Ecolean because the package is easy to use and has a low environmental impact.

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