First use of Ecolean in Mexico

Mexico City-based Alpura, a leading dairy producer in Mexico, is the first in that country to commercialize an innovative stand-up pouch that has become quite popular around the world.

Alpura becomes the first in Mexico to commercialize the Ecolean pouch.
Alpura becomes the first in Mexico to commercialize the Ecolean pouch.

Ecolean, a Sweden-based producer of lightweight packages and efficient filling systems, partnered with Alpura to add aseptic flexible packages to Alpura’s production capabilities.Now Alpura’s cooking cream Media Crema isavailable in both 125-mL and 200-mL Ecolean® Air Aseptic packages in Mexico in all retail channels across the country.

“At Alpura we are always working to put the consumer first,”says Alejandra Villarreal, Marketing Director at Alpura.“We are known for ourinnovation and quality — not only on a productlevel, but also in providing the consumer a great experience. We tested several packages andEcolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.”

According to Alpura, which processes around3.5 million L of milk per day and sells more than 100 products, it added the aseptic flexible packaging from Ecolean because the package is easy to use and has a low environmental impact.

The Ecolean packages make cooking easy as they are easy to open, pour, and store, and there is no need to worry about spilling. Simply tear open the package and use the air-filled handle to pour the product. Place the package on the counter without any spills since the package stands up. The package also helps reduce food waste since it can be completely flattened, helping to use every last drop of product.

“It is important for Alpura to bring convenience into consumer’s homes with our products, and Ecolean aseptic flexible packages do just that,”says Villarreal.“We are excited to launch a unique, innovative package that helps consumers have the best cooking experience.”

Besides being easy to use, Ecolean packages take a lightweight approach when it comes to the environment. Ecolean packages are almost half the weight compared to many traditional packaging formats, and they contain up to 35% chalk. Using fewer raw materials from the start saves energy during production, transport, and waste handling.

“Ecolean prides itself on keeping things simple and light in every part of the process,”says Andreas Jeppsson, Regional Director, Americas at Ecolean.“We are proud to work with Alpura and introduce Ecolean packages to the Mexican market. Now, consumers will experience the benefits of our lightweight, easy-to-use packages in their own kitchens with Alpura’s Media Crema.”

In addition to Ecolean’s packages being efficient, Ecolean’s filling equipment is as well. The EL4+ machine, which produces the 125-mL and 200-mLpackages, uses minimal resources and features a 33% increase in capacity to fill up to 12,000 portion-sized packages per hour — all within the same footprint of the previous EL4 version.

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