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Vegan brand emphasizes healthy ingredients

Nate’s Meatless of South San Francisco has updated the packaging for its meatless meatballs with clean, modern graphics and an icon that emphasizes the product’s non-GMO status.

Pw 74561 Nates Classic Flavor

The redesign encompasses three varieties—Classic Flavor, Savory Mushroom, and Zesty Italian—and includes higher-quality graphics and color coding to differentiate products.

“At Nate’s, we decided to make a change in our packaging to highlight our non-GMO efforts by including a non-GMO label,” explains Nate’s Marketing Manager Raghupreet Singh. “Our recent nutritional improvement guarantees the products are free of genetically altered ingredients. The packaging will also help our customers effortlessly recognize our products as a leader in the healthy-eating movement.”

Nate’s Meatless Meatballs are packaged in 10.5-oz flexible pouches constructed of a 2.5-mil low-density polyethylene/linear LDPE/ethyl vinyl alcohol film blend, selected to prevent the frozen product from sweating. The pouch features a reclose feature at the top of the bag to ensure maximum freshness and optimum quality.

Graphics, the work of a freelance designer, include bold colors that Singh says “make the packaging look lively and vibrant under white [store] light.” The variety name and product benefit callouts use fonts that were chosen for their simplicity and readability. A focal point of the design is a high-quality photographic image of the product, prepared in a mouthwatering recipe, underneath which is the copy “serving suggestion.”

The top-third of the bag is covered with a block of bright color—purple for Classic, blue for Mushroom, and a dark red for Italian—and the Nate’s Meatless Meatballs logo.

“All of these elements project a clean image of the brand and the ingredients used to manufacture it, which is what Nate’s continues to maintain,” says Singh.

The new design was launched in early September in stores including Whole Foods, Sprouts, and other supermarkets nationwide.

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