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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!

Pw 15817 Mini Chz Nips

mark the first packaging innovation designed for car cupholders by the Nabisco Biscuit Division of Kraft Foods. The thermoformed polypropylene cup measures 3½” across its top diameter, then tapers down to 22/5” at its bottom so that it fits into cupholders. Available at grocery and convenience stores nationwide this summer, Go-Paks! provide ample shelf appeal. The packs include the 4½”-high, white cup, a full-body shrink label printed flexo in six to eight colors depending on the variety, a heat-sealed metallized film membrane that provides moisture barrier and tamper evidence, and an injection-molded overcap that’s flexo-printed in four colors. Material specifications, filling details, and suppliers were deemed proprietary.

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