Primera: New label printer software reduces cost/label

Previously, cost/label was quoted by the calculator at “Best” print quality. However, a recent study of Primera’s installed base of printers showed that few customers ever use the "Best" print mode. Instead, they most commonly use the default print quality mode called “Better” which delivers an optimal balance between speed, print quality, and cost.

In addition, the previous calculator used Manufacturer's Suggested Retail Price (MSRP) pricing for the ink cartridges. Now, an average street price of the ink cartridges is used to calculate cost/label. This more accurately reflects the actual cost that customers will pay for the ink when printing their labels.