Through TV spots, a Web site and a call center to answer questions from the public, the industry plans to explain the process and the benefits of advances in bioengineering. The campaign is also designed to head off efforts in Congress that could require special labeling of biotech foods or impose tougher approval standards.
Biofood ad blitz
Hoping information will be the key to quelling rising public concern about bioengineered foods, biotech companies launched a $50 million multimedia ad campaign to promote their products.
Apr 30, 2000
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