Through TV spots, a Web site and a call center to answer questions from the public, the industry plans to explain the process and the benefits of advances in bioengineering. The campaign is also designed to head off efforts in Congress that could require special labeling of biotech foods or impose tougher approval standards.
Biofood ad blitz
Hoping information will be the key to quelling rising public concern about bioengineered foods, biotech companies launched a $50 million multimedia ad campaign to promote their products.
Apr 30, 2000
Recommended
Machinery Basics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
Downloads
