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Born in the USA?

USDA is considering a petition, endorsed by American Farm Bureau, AMI, National Cattlemen’s Beef Assn., National Meat Assn., and Food Marketing Institute, to create a “USA Beef” voluntary certification label for industry to use as a marketing tool to increase beef sales.

The proposed label reads: “Beef: Made in the USA. This beef is processed from cattle raised and fed for at least 100 days in the United States.” This definition of “made in the USA” was the result of intense yearlong negotiations among segments of the beef industry. The definition runs counter to one contained in the Consumer Right to Know Act of 2001 country-of-origin labeling legislation, which states that beef identified as “made in the USA” must come from animals born, raised, and slaughtered in the United States.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability